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Ad Conversion Tracking - Jack Segal
How Conversion APIs are changing the way businesses interact with ad platforms.
2024-03-29
Ad Platforms
LinkedIn Ads
Marketo
Google Ads
Salesforce
Site Forms
Data
No-Good Very Bad GCal Link Generator with Python - Jack Segal
Creating Google Calendar 'add-to-calendar' links with Python.
2024-03-05
Python
Google Calendar
Code
Selected Readings: HubSpot Campaign Documentation - Jack Segal
A collection of quotes and notes pulled from HubSpot's campaign docs covering common questions around contact association, deal attribution, and ad campaign tracking.
2024-02-07
HubSpot
Campaign Ops
Reference
Form Hidden Fields - Jack Segal
This post is a reference for the hidden fields I like to use on site forms across all platforms, why I use them, and ways I use them to extend platform functionality.
2024-02-06
HubSpot
Marketo
Site Forms
GA4
Google Tag Manager
Reference
Every Dashboard is a Hygiene Dashboard - Jack Segal
The benefits of shipping dashboards with iffy data.
2024-01-09
Dashboards
Systems
Process
Data
Offline Conversion Tracking with Google Ads and Marketo - Jack Segal
How to send offline conversions from Marketo to Google Ads using Measurement Protocol, Webhooks, and GA4
2023-12-14
Webhooks
GA4
Google Ads
Marketo
Data
Google Analytics
Updates - Jack Segal
Some thoughts on where NetSpinnr's at and where it's headed.
2023-12-06
reason-from-abstraction
Meta
My Time at MOPs Camp - Jack Segal
If you don't like event recaps, skip this one. I went to MOPs-Apalooza, met a lot of awesome people, and learned a ton.
2023-11-09
Events
Marketing Operations
Community
Open for Business - Jack Segal
NetSpinnr is open to business, bringing on new clients, and entering growth mode!
2023-10-09
Meta
This week in links: July 30th - Jack Segal
Articles and blogs about strategy, operations, and more
2023-08-06
This week in links