This week in links: July 30th

Cookieless Identity Resolution and User Tracking Solutions
- I ended up adding a lot of comments here around how I’ve done versions of this in the past (see “Integrating Segment with Marketo Forms” and “Flirting with the Modern Data Stack” for details) as well as some cautions around respecting user privacy
How an acquisition fails - by Benn Stancil - benn.substack
- Another great post from Benn Stancil, this time focused on ThoughSpot’s recent acquisition of Mode
In Defense of Strategy - Not Boring by Packy McCormick
It’s about what broke, not who broke it
It’s time to say goodbye to your email open rate
- I haven’t trusted email open rates for a while now but it’s a metric that just won’t die. See above for some of my thoughts on how you can eke out just a bit more utility from this dying stat
Look for the duct tape
- Shout out to Jep Castelein’s Marketo REST API Python Client for helping me build some duct tape solutions of my own
Why you need a Data Minimisation Strategy
- Data minimisation/minimization is a tough sell for Marketing teams but I’m coming to believe it’s essential. Data’s not just a source of value. It’s also a source of risk. And I’ve also seen enough teams go data-blind from an abundance of metrics to know that excess data carries risk even without regulation in play.

2023-08-06

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