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This week in links: July 23rd - Jack Segal
Articles and blogs about consulting, analytics, and more
2023-07-23
This week in links
Startup Analytics: Marketing Funnel Reporting Part 1 - Jack Segal
How I build basic Marketing Funnel Reporting at an early stage start-up (without buying tools)
2023-06-25
Google Sheets
Looker Data Studio
Salesforce
Analytics
Data
Startup Analytics
How to Integrate Segment with Marketo Forms - Jack Segal
How to add Segment Track and Identify calls to Marketo forms.
2023-04-10
Segment
Marketo
Form Handlers
Code
Flirting with the Modern Data Stack - Jack Segal
I'd trade Google Sheets for SQL in a heartbeat: How CDPs changed my understanding of data.
2023-04-07
Analytics
Segment
CDP
Data
Conditional Chili Piper Router based on HubSpot Form values - Jack Segal
How to control the Chili Piper Booker/Inbound Router based on a HubSpot form's values.
2023-03-17
Chili Piper
HubSpot
Projects
Form Handlers
Code
Theorycrafting B2B Marketing Strategy - Jack Segal
Building Marketing strategy in the abstract: Organic is the future and Paid is what gets us there.
2023-02-10
B2B Marketing
Marketing Strategy
Search Engine Optimization
Marketing Content
Theory
What is an Ideal Customer Profile? - Jack Segal
What is an Ideal Customer Profile and how can you identify yours? Hint: Who can your product serve, who can you sell to, and who can pay you the most.
2023-01-30
Account-Based Marketing
Ideal Customer Profile
B2B Marketing
Explainer
Laying Data Foundations: Timestamp Everything - Jack Segal
Timestamp early, timestamp often: how timestamps can unlock deeper analysis.
2023-01-21
Marketing Automation
B2B Marketing
Analysis
Marketing Operations
Data
What is Deanonymization? - Jack Segal
What is Deanonymization and how does it work? It's all about tying user traits to a Unique Identifier.
2022-12-17
Account-Based Marketing
Advertising
Third-Party Cookies
Explainer
What is Account-Based Marketing? - Jack Segal
What is Account-Based Marketing? Find the companies you care about, rank them, and match your effort to those ranks.
2022-12-10
Account-Based Marketing
Ideal Customer Profile
Analytics
B2B Marketing
Explainer
Reads: ABM and Third-Party Cookies - Jack Segal
My thoughts on B2B marketing articles. Today's topics: ABM and the Death of Third-Party Cookies.
2022-07-09
Account-Based Marketing
Advertising
Third-Party Cookies
This week in links